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Archive for the ‘Sales’ Category


For people who don’t know IPL, IPL is today’s money making machine in the sports arena. IPL aka Indian Premier League is the largest sports (cricket) entertainment in terms of money and entertainment. Now, the idea of IPL is not new. It exists in various forms of other games like basketball (NBA), soccer, football (NFA) and many more. So, what makes IPL the most popular game.

  • Cricket: Cricket is one of the craziest games of many countries especially in Asia. Go to any nook and corner of the countries like India, Pakistan, Bangladesh, Sri Lanka and you will find kids and people playing cricket with a bat and ball. Very few them make it to the playing 11 of the team but to be 11, is like a dream come true for anyone. In India, cricketers and film stars are like demi-gods. If one legend dies, the whole country goes down in no time. If India gives one bad performance in a cricket match, the effigies are burnt. One would be surprise to know that we have temples to worship cricketers and film stars. Moreover, IPL paved the way for shortest version of cricket games: 20-over bringing the excitement right onto the audience
  • Entertainment: Cheer-leading has never been a profession earlier in India but it is one now. How can someone forget the Knight Riders’ team Cheer-leading Reality Show. Additionally, not to forget the eminent filmstars associated with IPL: Preity Zinta, Shilpa Shetty and many more. Not to forget how dozens more flock around during the matches to promote themselves and their movies.

The marriage of above two fields. Cricket and Entertainment was deadly and that drove the whole nation crazy. Of course, one might say the business model is not new. There is nothing innovative. Of course, yes. I do agree but then no one introduced the concept better than IPL. And let us accept the fact: almost all our business models are the borrowed concepts from abroad: well tested and proven because we, Indians,  (most of us) are not risk-takers by nature.

Today, IPL has emerged as the biggest and largest money spinner in its genre in the sports domain surpassing all NBA and NFL. Last year, its brand value was estimated to be $4.13 Bn and with the addition of two new franchisees, it is going to be more this year. Let us look at the some of the auction highlights of this year:

  • A total of 127 players were sold in the two-day auction at the ITC Gardenia hotel in Bangalore, while 12 players were originally retained by the franchises ahead of the auction.
  • Deccan Chargers have 14 players, spending $6,875,000 and keeping $2,125,000 still to spend. Dale Steyn ($1.2 mn) and Cameron White ($1.1 mn) were the costliest players for the team.
  • Kolkata Knight Riders have 12 players, spending $8,575,000 and keeping $425, 000 still to spend. Gautam Gambhir ($2.4 mn) and Yusuf Pathan ($2.1 mn) were star cricketers.
  • Royal Challengers Bangalore have 16 players, spending $8,640, 000 and keeping $360,000 still to spend. Saurabh Tiwary ($1.6 mn) and AB de Villiers ($1.1 mn) were top fetchers.
  • Mumbai Indians have 12 players, spending $8,520,000 and keeping $480,000 still to spend. Rohit Sharma ($2 mn) and Andrew Symonds ($850,000) rocked the table for Mumbai Indians.
  • Sahara Pune Warriors, the new franchise, have 14 players, spending $8,070,000 and keeping $930,000 still to spend. Robin Utthappa ($2.1 mn) and Yuvraj Singh ($1.8 mn) were their prized possessions.
  • Team Kochi, another new franchise, have 17 players, spending $8,640,000 and keeping $360,000 still to spend. Mahela Jayawardhane ($1.5 mn) and Muttiah Muralitharan ($1.1 mn) were the costliest players.
  • Delhi Daredevils have 17 players, spending $8,250,000 and keeping $750,00 still to spend. Irphan Pathan ($1.9 mn), David Warner ($750,000) and Umesh Yadav ($750,000) were star cricketers bought.
  • Chennai Super Kings have 18 players, spending $8,615,000 and keeping $385,000 in pocket. R Ashwin ($850,000) and S Badrinath ($800,000) were top fetchers.
  • Rajasthan Royals have 8 players, spending $6,195,000 and keeping $805,000 in pocket. Ross Taylor ($ 1 mn) and Johan Botha ($950,000) emptied their suitcase.
  • Kings XI Punjab have 11 players, spending $6, 945, 000 and keeping $2,005,000 in pocket. David Hussey ($1.4 mn), Adam Gilchrist ($900,000), Piyush Chawla ($900,000), Dinesh Karthik ($900,000) were their prized possessions.
  • Rajasthan Royals were allotted budget of $7 million because of Bombay High court order.
  • Koklkata Knight Riders were constantly on the news: for picking up Gautam Gambhir for a record money and then not taking the star player of the region and former Indian Cricket team Captain, Saurav Ganguly.
  • Saurav Ganguly, Brian Lara and Chris Gayle went unsold. More than Brian Lara, this IPL auction put a BIG DOT on the cricketing career of one of the most successful Indian Cricket team Captain, Saurav Ganguly. Media left no time to make a fuss about the situation and broke hell on Dada. Most surprisingly, can Kolkata Knight Rider play without Saurav Ganguly in the player’s hometown itself? I guess yes, because this is India and lets be honest, we take few seconds to make a star and few seconds to bring someone to ashes.
  • The another aspect of auction side of KKR is: If I am not wrong, they are the only team to have broke even and into the profits. Don’t forget that they have never qualified for the semi-finals and have been one of the worst performers in the league. The credit goes to the King Khan of Bollywood, their franchise owner, Shahrukh Khan. Personally, I don’t like him or his acting but I love his presence of mind and his sheer attitude and marketing skills inspire me a lot. Remember, those xxx energy drink or the cheer-leading Reality show, SRK rocked the IPL with his own presence. SO, why KKR needs to play when both franchise owners and players are happy earning money without winning matches.
  • Personally, I feel Team Kochi made intelligent buys and did not put in money anywhere where the stake was too high. A lesson well learned from the Deccan Chargers from the past.
  • Anil Kimble made a smart move by opting himself out of the auction at the right time. Prestige and honor kept intact and he also got to mentor the Bangalore Royal Challengers.
  • Rahul Dravid, another star player of Indian Cricket team, just escaped the fate of Saurav Ganguly when he was picked up but it is a YELLOW light for Dravid. Be careful for the next auction.
  • Youngsters from India and abroad made the most out of this auction. A lot of unknown names got picked up over well known names: a very good positive sign. I am a strong believer in the power of fresh blood and Ia m sure some of them are going to make their dream run this IPL. Best of Luck to all of them!!!
  • Last year, IPL debuted on youtube, live streaming all matches. I expect this year they should live tweet also 🙂
  • IPL3 also debuted on movie theaters, showing the IPL matches live in the multiplexes. So, I guess you can grab your popcorn this year too.

IPL4 is going to have more matches and it is going to get bigger and better. I have always been a strong fan of Mumbai Indians and I am going to stick to my team this year too. Who will win IPL4? What do you think?

Just sit back, relax, get your popcorn and enjoy!!! For me, I am more interested in knowing the facts and success of both IPL4 and Cricket World Cup and we will try to bring you a post-tournament report. I am curious to co a sided-by-side analysis of the two biggest cricketing events of the year. Are you anxious? Do check back that time…

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Ohh yes guys, the IPO of Micromax might hit the Indian market soon. Do you know Micromax? Honestly, I was not aware of this brand unless some of my friends and colleagues bought the mobiles of Micromax. Very few people know and in fact, even I was surprised to know that Micromax is the largest selling mobile handset in India. And the most amazing story of its success is: it has done so in a very short period of 3 years. Today, it is valued at $1 Bn. As far as I have heard about the Micromax from my friends, they say one prefers Micromax because it provided dual SIM support, qwerty interface at an amazingly low cost. Yes, low cost was its selling point and as I have discussed earlier on this blog, no matter what technology you provide and what features you give, we, Indians have just one first question: What is the price? And here is where I feel Micromax is a winner. I was not surprised to know that Micromax has gained its popularity in such a short period of time and captured 5% of the Indian mobile market, as reports suggest.

So, what does it mean to us?

  • Don’t stop dreaming and dreaming big. Remember 3 years back Nokia, Motorola, Samsung and few others were household names. Introducing itself at that time and emerging as the leading player is one of the greatest example of living a life of dreams for Micromax. kudos to all the whole team.
  • Entrepreneurs don’t fear. The believe in themselves more than anyone does. And Micromax proved it with its valuation.
  • Hard work, Focus and Determination are the key to success. Its the combination of all these factors that today Micromax is going for an IPO.
  • Ideas with customers in mind matter the most. I believe what clicked for Micromax is their approach to the Indian market. They just combined the idea of iPhone, cost factor plus the Indian attitude of shifting telecom providers to suit to the cheapest calling rates at that instant of time. Apple did not lunch iPhone in India and when it did, the cost was too high that it could even be anywhere near to success. Blackberry was not in market. And Micromax launched itself at just the right time with the correct attitude.

So, guys keep dreaming and believe in them. You never know when your Idea could be the IPO of the Indian Economy!!!

Sources: http://trak.in/tags/business/2011/01/10/micromax-ipo-stock-markets/

http://micromaxinfo.com/

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US Holidays recorded a record sales in the holidays: a whooping $32.6 bn. It is a great news especially when the economy has been struggling a lot. So, it’s definitely a great news for the business.

I visited US in 2207 just after Thanksgiving and during the New Year. I must tell that the deals during Thanksgiving, Christmas and New Year were definitely very appealing. So, I almost returned from US in a bankrupt state. but I need to blame myself and that time. First I was fairly new in my job and had hardly any savings. But what is defining the sales today is ONLINE and that is what is more exciting than anything else. Consumers don’t fear to spend money online and trust the products deliver online. There are definitely few benefits of online buying: we save a lot of money by not driving to and fro to the store, we save a lot of time by not going on a shopping. Rather I feel it takes less time to buy something online. Moreover, it is easy to view the feedbacks and reviews of products online, which is easily searchable. So, with a right kind of research, one can almost snatch a great deal of his own and no other time can beat the price than the holiday season.

On the contrast, I feel that Indian consumers are yet to embrace the online buying system. There is still so much resistance among people to buy online. I don’t have the data but if anyone can start looking for it, I am quite confident that it would not much different. Why? First, Indian consumers don’t trust the online shopping. secondly, we are too emotional people that we believe that we do better deals when we are in front of another person. And by dealing I mean the power of bargaining. I will not be surprised if any survey could affirm this. We believe in relationships more. Third and most important thing, we believe in buying things at the cheapest price possible. I would really hope that some consultancy or some MBA students could do this study. Bring a same product (lets say a car) and show it to people in different countries. I cannot comment on the psychology of people of other countries but I can definitely say that the first question that an Indian might ask is: how much it would cost me? So, it is not surprising that why small cars are so popular in India. Basically, it is not that Indians are environment friendly, it is just that we are way too price-conscious. Therefore, one can see all products having small variants available in India: shampoo and soaps to cars and houses.

I believe that the future is going to belong to the online sales. There is no denying that companies like Google and Facebook (don’t forget speculations on recent Facebook’s valuation of $50 bn) are generating such huge revenues from online advertising only. But the question would be to build credibility and confidence in the minds of the consumer. And I also believe that there could not be any better medium to do so than social networking sites like twitter and Quora. Secondly, understanding the psychology of the consumer would go a long way in the pricing and positioning the product in the a country’s market.

Source: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/01/07/BUQS1H5C84.DTL

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