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Posts Tagged ‘Consumers’


BBC News reported World Bank’s report of slower economic growth in the year 2011. World Bank has predicted that global GDP growth will be 3.3% against 3.9% in 2010. It has also predicted a strong growth in the emerging economies with India and China leading from the front.

Well, let us try to take a closer look. Please note that I am not an expert. I am just a reader of news who have developed an interest into looking at different things and hope to share my thoughts. I have no doubt that the India and Chine are going to lead the world economic growth but at what cost. China is keeping its currency manipulated so that its exports benefits the country’s position. India, though not exactly an export-oriented country but definitely a service-providing company. Products are not generally produced here rather they are definitely serviced here.

Even though I, too bet on the Indian and Chinese economies, I have few concerns. Firstly, the population. There is no control over the population in these countries. And till date there is no solid system to measure unemployment or the population itself correctly. In such a scenario, would it safe to have its per-capita, GDP and other measures of economy to be absolutely correct. I doubt it. Secondly, I still don’t believe that the consumption power is good here. I would request someone to find out if the commodities and goods produced in China are really consumed within the country. I believe that the figures could be surprising for some. I still feel that majority of goods are consumed not here rather outside. So, I feel that the real consumer base is the developed countries. Having said that, i must say that we are improving but it is going to take quite a time to catch up. Thirdly, dependency on Oil. We all know all the emerging and developing countries rely heavily on Oil, whose price is hovering around $90. I feel that that Oil price should be around $120. One thing that China and India say in their defense in terms of their oil consumption is their per capita consumption is far less than the consumption of US. But boss, China and India has the largest and second largest population of the world. You guys take the call. Are the defensive statements justified? Lastly, Food Inflation. Inflation of food is at its peak. We have seen the effect of increase in the prices of Onion in India. People went crazy and made the hell out of the government. In the past, we have seen that the governments have lost power at the Central government in the past. Oppositions won over the ruling government just on the basis of high Onion price. Considering the current scenario, all the vegetables are at their record high. How it is going to affect the people and the economy, in general, would be interesting to watch closely but I am sure if the situation remains same as of now, India will definitely suffer.

Comparing the prevailing scenarios of developing and emerging countries’ scenarios, economies of developed countries will have to also tackle few obstacles. Among all of them, the most important and challenging thing will be “Unemployment” World Bank predicts that the unemployment scenario would remain dismal. So, I feel it is going to hurt more than anything else for them. Secondly, European scenario does look so good as of now.  I somehow feel that the European debt crisis is going to remain bad and it might not improve as quickly as we might have wanted it to. Thirdly, the government debt will continue to mount and may cause imbalances in their statements, not a good sign at all.

To conclude, I feel that the all the economies of the world will see some nice challenges and if they are tackled appropriately, I am sure that we will redefine how businesses will be done in future. Hope that the future brings more prosperity and happiness all around, equally 🙂

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US Holidays recorded a record sales in the holidays: a whooping $32.6 bn. It is a great news especially when the economy has been struggling a lot. So, it’s definitely a great news for the business.

I visited US in 2207 just after Thanksgiving and during the New Year. I must tell that the deals during Thanksgiving, Christmas and New Year were definitely very appealing. So, I almost returned from US in a bankrupt state. but I need to blame myself and that time. First I was fairly new in my job and had hardly any savings. But what is defining the sales today is ONLINE and that is what is more exciting than anything else. Consumers don’t fear to spend money online and trust the products deliver online. There are definitely few benefits of online buying: we save a lot of money by not driving to and fro to the store, we save a lot of time by not going on a shopping. Rather I feel it takes less time to buy something online. Moreover, it is easy to view the feedbacks and reviews of products online, which is easily searchable. So, with a right kind of research, one can almost snatch a great deal of his own and no other time can beat the price than the holiday season.

On the contrast, I feel that Indian consumers are yet to embrace the online buying system. There is still so much resistance among people to buy online. I don’t have the data but if anyone can start looking for it, I am quite confident that it would not much different. Why? First, Indian consumers don’t trust the online shopping. secondly, we are too emotional people that we believe that we do better deals when we are in front of another person. And by dealing I mean the power of bargaining. I will not be surprised if any survey could affirm this. We believe in relationships more. Third and most important thing, we believe in buying things at the cheapest price possible. I would really hope that some consultancy or some MBA students could do this study. Bring a same product (lets say a car) and show it to people in different countries. I cannot comment on the psychology of people of other countries but I can definitely say that the first question that an Indian might ask is: how much it would cost me? So, it is not surprising that why small cars are so popular in India. Basically, it is not that Indians are environment friendly, it is just that we are way too price-conscious. Therefore, one can see all products having small variants available in India: shampoo and soaps to cars and houses.

I believe that the future is going to belong to the online sales. There is no denying that companies like Google and Facebook (don’t forget speculations on recent Facebook’s valuation of $50 bn) are generating such huge revenues from online advertising only. But the question would be to build credibility and confidence in the minds of the consumer. And I also believe that there could not be any better medium to do so than social networking sites like twitter and Quora. Secondly, understanding the psychology of the consumer would go a long way in the pricing and positioning the product in the a country’s market.

Source: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/01/07/BUQS1H5C84.DTL

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